About · GTM Engineer
A fractional GTM Engineer for Grok Bot.
Rob runs Figtech as GTM Engineering for demand generation, not a prompt shop. The specialty is hands-on work in your stack (Instantly, Origami, CRM) plus a Grok Bot roster beside the engine. Named bots research, draft, and watch. People send.
Why GTM Engineering, why now
Most go-to-market orgs do not need another chat window. They need an outbound engine that actually runs in Instantly or Origami, plus overnight research that shows up as a review list. Forecast notes that match the Monday funnel call. That is GTM Engineering: demand generation in the stack you already bought, with agents beside the engine.
Grok Bot is the first tool that feels like a colleague you can hand work to: memory, routines, a machine that stays on, and approval gates for anything that touches a customer or the CRM. A GTM Engineer stands up the demand gen stack, designs that roster beside it, and stays in the loop while the engine gets sharp.
The practice is fractional by design. You do not hire a standing GTM-ops department to babysit agents. You embed a GTM Engineer who has already turned “we bought AI for GTM” into “pipeline prep is waiting at 6am.”
Work with a GTM Engineer
Bring a demand gen stack. Leave with an engine.
A working session: map the motion, name the engine, decide what stays behind approval.