Case studies
Outbound, in market.
Three seats behind the fractional SDR practice. Facts from the work. No invented results.
Growth · 2022–2023
FlowFi
Next company from the Brainbase founders post-acquisition.
Cold LinkedIn outbound.
- Sourced $150K in revenue in the first three months from cold LinkedIn outbound alone.
- Generated 20+ qualified leads every week and drove roughly one meeting per day for the AE.
- Built the LinkedIn automation layer across the team's profiles to scale sourcing without headcount.
Advisor · 2023–2024
PermitFlow
The TurboTax for construction permitting (YC, Initialized, Zillow). Led growth alongside the CTO.
Outbound engine and SDR enablement for enterprise builders.
- Led go-to-market alongside the CTO and sales team, landing 4 top-100 home builders in 3 months and securing 20+ pilot deals within 6 months.
- Sourced pilot customers including PulteGroup, D.R. Horton, Lennar, Tri Pointe, and more.
- Stood up the autodialing system for the incoming sales development team.
- Built the outbound engine across dozens of sending accounts, layered with omnichannel ABM and retargeting.
- Deployed Warmly to turn anonymous site traffic into targeted outbound.
Also in the seat
- Built a programmatic SEO strategy targeting local municipalities, and designed and launched a permit directory from scratch in Webflow.
- Orchestrated go-to-market and conversion optimization across residential home builders, general contractors, and solar.
- Hired and managed a three-person content and SEO team; enabled founders with LinkedIn thought leadership.
- Managed PPC / paid partners averaging 12 demos per week across paid and outbound.
Head of Growth · 2022–2023
InsurSign
The DocuSign for insurers, brokers, and MGAs. Led growth (and corp dev) alongside CEO/CPO.
LinkedIn and email outbound, booked demos, and an outsourced SDR firm.
- Set up and managed omnichannel LinkedIn and email campaigns with company-wide enablement, yielding dozens of positive replies per week and a steady flow of booked demos.
- Managed a content publishing team and an outsourced SDR firm.
- Created a webinar format that drove dozens of high-quality attendees; led event marketing at industry conferences.
Also in the seat
- Designed a new website and blog in Figma and WordPress; hired an SEO manager.
- Ran paid acquisition across PPC, display, and LinkedIn ads.
- Partnered with Gartner Digital Markets; tested Insurance Journal and Business Insurance.
- Hired a product designer for Material 3 rebuild; built help docs.
- Designed a new pricing model; segmented market; audited product analytics.
Fractional SDR
Book a working session.
The segment, the sequencer you already run, and what must never send without a person.